DRAFT PROSPECTUS
Final Project Overview
Learning objectives for the site
The site is going to give an overview of Newport, Rhode Island both as a tourist destination and a town with great history. There will be an interactive learning aspect on the site, possibly in the form of an online quiz. There will also be a form users can fill out for more information on Newport.
The audience
The audience is 25 - 40 years old. They are interested in coming to Newport for a weekend getaway, but also interested in learning some history about the destination.
Audience background knowledge of Newport
The audience has some basic knowledge on Newport, enough to have sparked interest in a weekend getaway there. Most come within driving distance so would have some basic knowledge, but not a deep understanding.
Audience level of their technological proficiency
The audience has moderate experience with technology. They can use a computer to surf the Web but are not power users.
Design Principles
This site will follow principles of Don Norman, R. Mayer and others TBD.
Learning objectives for the site
The site is going to give an overview of Newport, Rhode Island both as a tourist destination and a town with great history. There will be an interactive learning aspect on the site, possibly in the form of an online quiz. There will also be a form users can fill out for more information on Newport.
The audience
The audience is 25 - 40 years old. They are interested in coming to Newport for a weekend getaway, but also interested in learning some history about the destination.
Audience background knowledge of Newport
The audience has some basic knowledge on Newport, enough to have sparked interest in a weekend getaway there. Most come within driving distance so would have some basic knowledge, but not a deep understanding.
Audience level of their technological proficiency
The audience has moderate experience with technology. They can use a computer to surf the Web but are not power users.
Design Principles
This site will follow principles of Don Norman, R. Mayer and others TBD.

8 Comments:
At April 04, 2006 7:41 PM,
zayni said…
This comment has been removed by a blog administrator.
At April 04, 2006 7:53 PM,
zayni said…
I look forward to your site since I'm often looking for ideas for weekend getaways. Newport, RI is one that I have personal interest in learning more about.
At April 05, 2006 2:58 AM,
Skim said…
I never been Newport before, but if I see your final website, I will go there sometime for a weekend or later, b/c I get an information through on your web and it's good to know that.
At April 09, 2006 3:45 PM,
tawn said…
Newport, RI sounds like a great getaway especially when it inspires someone to build a website devoted to it. I can't wait to see how you are going to sell Newport to me;).
At April 09, 2006 7:50 PM,
Sarah Morris said…
I think its cool that you are creating this tourism type site. I also appreciate your site becuase I think it's a little different from the ones most of the rest of us are creating. I think the rest of us are targeting an audience that is younger and we perceive to be more tech savvy (other than maybe the art exhibit site). I think it will be a challenge to determine how to reach out to those who did not grow up with computer technology as a given. I look forward to your final project! Good luck! :)
At April 10, 2006 8:47 PM,
pes228 said…
The one point I might give some extra thought to has to do with the technological proficiency of your target audience. 25 year olds are (generally) way more advanced with technology than 40 year olds. How will you cater to both? How will you take this into account through your webdesign?
At April 10, 2006 9:40 PM,
Stacy said…
Thanks for your comments, everyone. The range of target audience having varied tech skills is something for me to think about!
At April 21, 2006 3:10 PM,
Belleza83 said…
Getaways are always good, I was so happy that your site will be something that will encourage others to relax and get away from it all. I look forward to 'getting away from it all' through your website!
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